This privacy policy has been reviewed to align with the GDPR regulations enforced on May 25th 2018. To view our GDPR Compliance Statement, click here.
What information do we collect?
The Darling Suites collects non-personal information from you when you visit its website. Additional personal information is gathered whenever you choose to interact with us via the various features on our website. As is the case with most websites, some information is automatically stored in log files during your visit. This information includes your IP (internet protocol) address, browser type, as well as its language settings, ISP (internet service provider), referring and exit pages (the page you arrive at our site from and the page you leave our site to visit), operating system, the date and time of your visit, and other similarly non-personal data. This non-personal information also helps us to prevent malicious attacks on our website by enabling us to block or defer access, based on this information. When contacting us directly via our website, you will be asked to provide your name and email address. You can contact us by phone or email at any time if you have any concerns over the information, both personal and non-personal, collected by our website.
What do we use your information for?
The information we collect from you may be used in the following ways:
1. To improve our website and the experience we provide. We strive to improve our website, based on the information and/or feedback we receive from you.
2. To improve our customer service. Your information helps us to more effectively respond to your requests and/or enquiries.
3. To administer a competition, promotion, survey, and/or other temporary feature.
4. To assist in our future business development and improve our customers' experience through customer profiling.
5. To send periodic updates and/or offers by email.
6. To request feedback about our services via reviewing platforms, such as Booking.com and Tripadvisor.
If at any time you would like to unsubscribe from receiving our emails, you can opt out by clicking the ‘Unsubscribe’ button at the bottom of any email you receive from us.
How do we protect your information?
We implement a variety of security measures to maintain the safety of your personal information when you access our website. These security measures may include SSL-protected URLs and/or encryption. Your privacy and the security of your information is of vital importance to us. You are welcome to contact us about any element of our website, as well as our Privacy Policy, by email or phone, should you wish to.
Do we disclose any information to outside parties?
We do not sell, trade, or otherwise transfer your personal information to outside parties. However, this does not include trusted third parties, who assist us in operating our website or conducting our business, as long as those parties agree to keep this information confidential and secure, in alignment with GDPR. We may also release your information, when required, to comply with relevant legal requirements, enforce our website’s policies, or protect our rights, property or safety. Non-personal information may be provided to and gathered by other relevant parties for marketing, advertising and/or other purposes, as long as they conform to our own strict privacy requirements.
How can you control the information we hold?
The Darling Suites continually strive to ensure that the information we hold provides the most benefit to you. If you wish to avail the enhanced rights of a data subject, which may include the restriction of processing, objection to processing, review of automated decisions, right to complaint, right to be erased, right to request or update information, and/or right to portability, you may do so at any time by contacting us by email or phone.
Are there third party links on our website?
Occasionally, at our discretion, we may include or offer third party products or services on our website. These third party websites have separate and independent privacy policies. We therefore accept no direct responsibility or liability for the content and activities of these linked websites. Nonetheless, we seek to protect the integrity of our website and welcome any feedback about these websites.
Do we use cookies?
The Darling Suites’ website uses cookies to monitor its visitors information. These technologies help us better understand our visitors’ interactions with our website, tell us which parts of our website our visitors used, and facilitate and/or measure the effectiveness of our website. We continually update our website, based on this information, to ensure we’re providing the best possible experience for our visitors. We may also use this information in our marketing and/or advertising to improve our services for those using our website.
What do we use cookies for?
We may use cookies to remember personal settings you have chosen on our website, but in no other context do we use cookies to collect information that identifies you personally. Most of the cookies we set are automatically deleted from your computer when you leave our website or shortly afterwards. We use anonymous session cookies (short-lived cookies that disappear when you close your browser) to help you navigate our website and make the most of its features. If you log into our website as a registered user, your session cookies will also contain your user ID, so that we can check which services you are permitted to access. Our website uses tracking software to monitor its visitors and to better understand how they interact with its features. This software is provided by Google Analytics, which uses cookies to track visitor activity. The software will save a cookie to your computer's hard drive in order to track and monitor your engagement with and usage of the website, but will never store, save or collect personal information. Should users wish to deny our website’s use of cookies, they should take the necessary steps within their browser's settings to block all cookies from our website, as well as its external vendors.
To read our full Cookie Policy, click here.
What is Google Analytics?
We use Google Analytics to collect anonymised data about our visitors, when they interact with our website. We can then use this data to improve our visitors’ experience, making the website better and attracting more visitors. Google Analytics records:
• The referring page (the website the visitor came from before visiting our website).
• The kind of computer they are using (the computer’s make and model, as well as details such as screen resolution and browser type).
• The visitor's general location (e.g. London, United Kingdom).
• Where the visitor clicked while visiting on the website and how long they stayed for.
In using Google Analytics, we are bound by the Google Analytics Terms of Service. You can always opt out of Google's advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software.
What are our terms and conditions?
For detailed terms and conditions, please visit our Terms & Conditions page, which also establishes the use, disclaimers and limitations of liability governing the use of our website.
Do we ever modify this policy?
If we opt to amend our Privacy Policy, we will post any changes on this page. This policy was last modified on 7th November 2022.
How can you contact us?
If you have any questions regarding this Privacy Policy, or anything else relating to this website, you may contact us:
Email: info@thedarlingsuites.co.uk
Phone: (+44) 7796 950824
Post: The Darling Suites, Westings, Carless Lane, Gristhorpe, Filey, North Yorkshire, YO14 9PQ, United Kingdom